Royal Caribbean Sells Its Azamara Brand

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    Greensea Systems
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    Cruise giant Royal Caribbean Group said it has completed the sale of its Azamara brand to private equity firm Sycamore Partners for $201 million in cash. The sale, which was announced earlier this year, includes Azamara’s three-ship fleet and associated intellectual property.

    Miami-based Royal Caribbean said the the deal allows it to focus on expanding its core brands Royal Caribbean International, Celebrity Cruises and Silversea Cruises as it continues to grapple with the effects of the COVID-19 cruise pause.

    “This creates huge opportunities for all parties,” said Richard D.

    Read more by visiting MarineLink.com

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